Publishers Weekly announced today that F+W Media has launched a test program to draw readers by giving away e-books:

Last week marked the soft launch for F+W’s month-long test to increase subscribers to its e-newsletters for its Writing, Woodworking and Genealogy communities by offering free e-books. The free downloads include Bob Mayer’s 70 Solutions to Common Writing Mistakes, Tom Begnal’s Popular Woodworking Pocket Shop Reference and a compilation of Maureen A. Taylor’s Photo Detective columns from Family Tree magazine.

Much more exciting: users of the iPhone and the iPod Touch (which is basically an iPhone without the phone) will now be able to read everything available to Kindle users (as reported by The New York Times):

Starting Wednesday, owners of these Apple devices can download a free application, Kindle for iPhone and iPod Touch, from Apple’s App Store. The software will give them full access to the 240,000 e-books for sale on Amazon.com, which include a majority of best sellers.

The publishing revolution continues…