The financial news may be dire these days, but the outlook isn’t all bad for all businesses. Followers of consultant Darwin Gillett’s “Noble Enterprise” model have every expectation of succeeding no matter how poor economic outlooks are, because Noble Enterprises focus on people and profit: morale and income rise simultaneously, as Gillett demonstrates, when management concentrates on both.

The Cosimo book Noble Enterprise: The Commonsense Guide to Uplifting People and Profits — about how stagnant or even near-death companies can transform themselves for success — offers the insights, leadership tools, and inspiration to create a noble enterprise and lead employees to new heights of performance. Here, business owners learn how to:

• Strengthen your organization: Awaken and activate the rich array of human energy, wisdom, passion, and purpose in your people
• Revitalize your company: Create and implement a plan for turning around (and turning on) even the most “stuck” operation
• Build sustainable growth and profitability: Learn the secrets of corporate revitalization and apply them to achieve sustainable success
• Expand your leadership impact: Build employee morale and commitment, and help your people achieve big performance goals
• Inspire your people: Increase enthusiasm and confidence, and turn your company into a high-performing noble enterprise

Noble Enterprises are great places to work, great places to do business with, and great successes as business ventures, and Noble Enterprise focuses on the often overlooked and typically hidden inner qualities that make these companies succeed by tapping the full range of human energies. The current economic enviroment, with all its challenges and demands, is ideal for shaping currently struggling companies into Noble Enterprises that will succeed long into the future.

Noble Enterprise is available at Amazon.com and from other online booksellers.