The Evolution of Books and Why Publishing Will Survive
posted by Kristen on 02 Feb 2012 | category: History Repeats Itself, From the Editors, Day to Day, Discussions
Everything changes, everything grows, everything evolves. We’ve seen it with technology, the internet, food, jobs, houses, social etiquette, clothes, etc. Just like everything else books and the book business have to evolve, despite any resisters. In the near future the publishing business will change from being mostly reliant on the sales of print books to being equally reliant on digital and print book sales. The evolution is inevitable and in some ways necessary. There is no reason to fight it, books haven’t always resembled the books we know today, and I’m sure many would say the past changes have been for the better. So even though many of us are resisting the e-book, there may come a time, if it’s not here already, when people believe an e-book is a superior alternative to the physical book.
Books started on wood, stone, or clay tablets. Could you imagine walking around with a chunk of clay to read in your down time? Definitely not. And at the time, books were mostly not used for this reason. They were generally kept as historical and daily records. Eventually, with the invention of paper, books evolved into something that is a bit more recognizable to today’s readers. Scrolls of paper were folded to create a butterfly effect. The production was still a slow process and books were not accessible to everyone. With the invention of the printing press, things became more streamlined and books were soon readily available to anyone who could read.
The publishing business started out as a mess for authors, mostly because it didn’t really start out as a business. There were no copyright rules, so people could copy a story and alter it as they wished, which, I suppose, is ideal for a reader who is unhappy with an ending, but not fair to the author’s intentions. Authors usually received some sort of fame for the stories they wrote, but their pockets remained bare as people copied the stories themselves. Those who wrote the stories down for others, scribes, made the money. Books, at this time, were beginning to be used more and more as entertainment. So there was significant value placed on being able to create a story, but authors lacked gate keepers to control the flow of production, demand, and revenue. If authors were going to continue writing, they would have to fight the exploitation their stories faced.
With advances in the printing press came the formation of book publishing as a business. There were many crossroads from the beginning of books to this point. And there have been more since then. Currently, books and the publishing business are at another crossroads. The e-reader has grown in popularity. I can’t help but note how the e-reader, an electronic tablet, pays homage to the way books started out on clay tablets. You couldn’t imagine walking around and reading from a clay tablet, but the e-reader resembles this in some ways. Instead of flipping through butterflied pages you simply read from the same slate. Granted the clay tablet had some space issues that the e-reader doesn’t have since it’s digital, but the resemblance is comparable.
What’s the point? Books evolve we know that. Advances in technology were made and, therefore, changes to books and book production. The same exact thing is happening right now. We are entering the digital era. Fighting tooth and nail to avoid it is not wise. There is no escape. Love it or hate it, it doesn’t matter, you, as a book publisher or author, have to embrace it (the reader still has a choice). The point though, is that all this talk about the impending doom of books and book publishing and how sooner or later the entire industry will seize to exist is nonsense. The format of books and the business of publishing have changed many many times before, but change doesn’t mean the end. As long as the businesses evolve with the format, there is nothing to worry about. Books and stories will always exist in some form or another. Readers, writers, and publishers will adjust as necessary to keep this amazing form of art and entertainment alive, but if they don’t, then extinction will become inevitable.
Benjamin Franklin is remembered for a lot of things. He is one of the founding fathers of America. He discovered electricity. He was an author, musician, diplomat, statesman, scientist, and inventor. The first library and fire department were both started by him. His face adorns American coins and the fifty dollar bill. He is known as “The First American” because of his campaign to unite the colonies. He is an asset to American history and today is his 306th birthday. 
