Darwin Gillett, author of the Cosimo book Noble Enterprise: The Commonsense Guide to Uplifting People and Profits, is participating in the “Change This” Manifesto Competition. Gillett’s proposal, “The Old Business Model is Broken,” is for a new kind of business model that works for all:

The traditional “business model” is failing us – not only for employees who (if even still employed) have low morale and little fulfillment from their work, but also customers and even financial shareholders. The profit maximization approach to leading businesses long taught by business schools and practiced by CEOs and their management teams, despite generating impressive short-term gains, has too often led to the depletion of other important company resources and ultimately decline. The manifesto will describe an alternative “business model”– and the kind of leadership needed to make that model work for all contributors to business success. This “new” model will capitalize on major underlying trends in economics, human development and even science. At the heart of this model will be integrity and nobility. The Manifesto will also provide inspiring examples of where this alternative business model is already achieving considerable success.

Please visit the proposal page and click on “Yes, write this manifesto” to vote for Gillett’s vision of a new way of doing business.

Noble Enterprise is available at Amazon.com and from other online booksellers.